This project was Amazon's first augmented reality tool. The product was conceived to reduce the return rate of large TVs. Customers would be able to see a TV quickly getting a sense whether or not it would work in their room
For this launch, we focused on helping people see large screen TVs in their rooms. This feature was launched into the Amazon mobile app for iOS.
I was responsible for market research, competitive analysis, requirements gathering, design direction, usability testing, project planning, and directing UX and visual design.
Usability testing was designed and conducted under my direction. Here we see tests being conducted at Lab126.
Here a test subject manipulates the AR TV using finger gestures. We used both fixed and handheld cameras to record our test subjects using our app.
In-field testing included going into customers homes and watching them use the app.
All screens for a full customer journey.
The final AR feature was launched from the product page of any large TV on the Amazon App.
The customer is able to select and view different TV sizes in their room.