AR view lets you view thousands of products in your home, before you buy them. The interface had to allow quick access to Amazon's products across several categories while not overwhelming the user. fun to use
I directed my team in the design of this product exploration tool. Design challenges included teaching people how to place, turn and move objects. We came up with a system of finger gestures that customers picked up very quickly. You can see the final result of our work in the promotional video below.
This release was able to leverage Apple's AR Kit so scaling and placing objects was relatively easy. But prior to the release by Apple of the ARKit, we had developed another way of placing a holographic object at scale that did not require a marker. It did require the customer to walk the circumference of an imaginary circle with the object's position at the center of the radius so it could be initialized and shown. This was a daunting UX challenge. A real pain.
To help customers walk this arc, I put a halographic object in the scene that has something written on its side. To read it, people would naturally walk around to see it better. In this way, we got our customers to walk in the arc we needed for initializing and placing objects at scale. 
I built this demo prototype in SketchUP and edited it in iMovie. Thank God, though, for the introduction soon after of AR Kit, right?!
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