CHI&Partners was hired to redesign LIME's brand, as well as its website and mobile site. LIME, an acronym for 'Landline, Internet, Mobile, Entertainment', was a communications provider owned by the British based Cable & Wireless Communications for its operations in the Caribbean.
The two sites had to help customers add hours to their phone plans, understand extensive and diverse subscriber options, and purchase a large range of phones. I was responsible for creating the UX strategy and UX design and worked with a visual designer who rendered my work into visually designed mocks.
Here is the final UX presentation showing high level personas, site maps, and page level wireframes for both desktop and mobile. A core focus for me was research the various customer workflows and pairing them with a thorough knowledge of Limes's product offerings.
Sitemap for consumer products and services.
Select mobile wireframes.
Mobile homepage with visual design.
Desktop homepage wireframe
Desktop homepage with visual design
Long product page with page navigation pinned on left hand side.
The work was as success for LIME creating an experience that was embraced by its customers.