I have led many product vision, concepting, and design thinking workshops for executive teams and entire departments.

The work not only includes helping an organization arrive at a better vision of its product or business. At the start, I may need to evangelize the role of design and design processes in helping to define a company's direction and product success.
Mark Waldo leading a design thinking workshop.
My work is based on solid preplanning with my team, research on the client and their goals, and then thinking on my feet. Depending on the goals of the workshop I may run the workshop closely along the lines of design thinking as it has been lain out by David Kelly at IDEO, or I may use my own tool set for helping a team find solutions. 
Mark Waldo leading a design thinking workshop.

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