As the head of design for Amazon's Mobile Innovation team, I initiated the concept creation for  a virtual reality fashion show.  This work was done in 2017 - so pre-COVID - and included a shopping feature for both the fashion items as well as the music that was part of the show. 
As a starting point for the concept, I used the concept of a fashion editorial. Fashion editorials are a standard pattern within the fashion industry to showcase individual fashion items and communicate the overall zeitgeist of a fashion style. At their best, fashion editorials tell a story and are set within compelling environmental contexts. They tell a story. So they serve as a good jumping off point for virtual reality concepting. 

In the video below, I show one initial concept study I built using SketchUp and iMovie. It references an actual editorial that Zara created for its Fall-Winter 2016 campaign called "Disco Forest". The study begins with a review of the editorial on the Zara website to help senior leadership understand the concept of a fashion editorial. It then transitions to a VR experience.

This concept study also includes a product tie-in with Amazon Music. Audio within VR is very important and it provides a deeper experience for the customer as well as adding to your sense of spatial dimensions.
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