I creatively directed the visual design and UX of this new site for purchasing Medicare Supplement insurance based on brand guidelines we, the team at eHealth, developed in collaboration with Prophet. 
After eHealth acquired GoMedigap, we began upgrading their site, starting with a new logo, font set and color pallet we developed in conjunction with Prophet. Having worked on this rebranding from the start, I then picked up these brand elements and, with my team, rearchitected and fully designed a new site for GoMedigap
We also delivered designs optimized for mobile and tablet.
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