I was responsible for the creative direction and UX of this new site for purchasing Medicare Supplement insurance based on brand guidelines we, the team at eHealth, developed in collaboration with Prophet. 
Here is the site prior to our work.
After eHealth acquired GoMedigap, we began upgrading their site, starting with a new logo, font set and color pallet we developed in conjunction with Prophet. My work included creative direction a new visual design, graphic standards and information architecture for the site.
We also delivered designs optimized for mobile and tablet.
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